Product Sales
Expanding your product into new markets is essential
in growing your business. However, determining which market to pursue and how
your technology fits into the existing marketplace offerings can be an art. Is
the government market an option for your technology? Do you have a technology
that, with the right kind of development, could have applications in the public
sector? If so, does it fall within GSA or DLA
applications? Are you unsure about how to evaluate the technology for
commercial applications? Do you have limited access to key government
decision makers or potential commercialization partners? ITECS Innovative
Consulting has the capability and expertise to help you define your product
offering, choose the right government agency to sponsor its development,
determine which technical specifications the technology or product needs to
meet, and apply for a procurement contract.
The government is the largest consumer of products in
the world. Yet, getting a new technology to market, especially with government
sponsorship, is a very intricate process. ITECS can help guide your
company through every step of the procurement process, from registration to
contract. Using ITECS’ network of government and industry contacts, we
can get you in front of the right people with the right proposal to secure a
procurement contract. ITECS has the competitive advantage of having
existing relationships with 85 percent of congressional offices, and the federal
agency and defense contract experience to reach 70 percent of the 257 federal
agency laboratories. ITECS will help you develop a strategic plan of
action, refine your message, register your technology, obtain access to the
agency process and its people, and secure and help manage your funding.
Bring New
Technology To Market
We also specialize in helping companies bring new
technology to the market, where an application currently doesn’t exist.
Whether you are looking to the government as a customer or to completely new
markets, rely on ITECS proven track record of launching and selling new
technology. Our consultants have a wealth of experience and have put numerous
technologies through the various government agencies. Not only do we understand
the intangibles and the intricacies of getting your technology through the
procurement process, but we also provide access to the right government
people to improve your chances for a procurement contract.
ITECS offers a variety of services ranging from
strategic planning, specifying our client’s product into a new application,
registering the company and their products with the GSA or DLA,
negotiation the contract, developing a marketing plan around specific
sales opportunities in various state and federal government agencies, and
finally helping you manage the procurement contract.
Why Sell to
the Government?
The federal government is the largest procurer of
goods and services in the world with $529 billion spent in 2008. As the
American Recovery and Rehabilitation Act (ARRA) is rolled out, it was clear
that funds would be flowing at both the state and federal level for
infrastructure improvement projects, telecommunications, and medical
information technology. This is a great time to register your company and
products with the General Services Administration (GSA) or the Defense
Logistics Agency (DLA) to be considered as a
vendor to assist with the numerous and new government projects. At ITECS,
our people are experienced in all facets of procurement, or selling products to
the government.
In addition, the government can drive the use of new
types of technologies by mandating certain products. For example,
several green mandates were passed over the last couple years to make the
government more environmentally responsible:
- Resource Conservation and Recovery Act, Section 6002
- Farm Security and Rural Investment Act, Section 9002
- Greening the Government through Waste Prevention,
Recycling and Federal Acquisition (Executive Order 13101)
- Leadership in Environmental Management (Executive
Order 13148)
- Strengthening Federal Environmental, Energy, and
Transportation Management (2007), Executive Order 13423
- Federal Acquisition Regulation: Subparts 23.2, 23.4,
23.7, 23.8 and Parts 7, 11, 12, and 13
This resulted in driving demand for a host of
environmentally-friendly products such biodiesel, solar panels and wind
turbines, eco-friendly office and cleaning supplies, and recycled content
products. If your company can provide these types of products and services, selling
to the government is an opportunity you don’t want to miss.
New technology offerings can often change the needs
within government agencies. New materials that improve performance or reduce
cost of existing government procurement needs can create a new demand or create
an opportunity to displace existing vendors. New technologies for military
applications relating to tactical or ballistics applications can also change
the demand for products from the Defense Logistics Agency (DLA).
ITECS has the experience to help position your technology to market the product
or material to the government in a way that creates a new need, allowing your
company to gain a competitive advantage. Creating a need within a government
agency as opposed to meeting a solicitation is an ITECS strength.
Many companies have talented marketers, new business
development executives and an aggressive sales force to sell their products
into a wide range of marketplaces. However, they might not have the
reach to take advantage of the emerging opportunities at both the state and
federal level. ITECS can help. ITECS has a network of experience
individuals that have successfully bought and sold goods to the government for
many years.
Let us put the
ITECS Advantage to work for you. One meeting is all that is needed to
determine whether there is a match between your growth objectives and the value
that the ITECS network expertise and resources can provide. For more
information, contact us at 404-210-4140 or e-mail Brendan Ward bward@itecs-innovative.com
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